The Kettle Gryp turns regular dumbbells into kettlebells with an adjustable grip accessory. Pitched on Shark Tank, the multi-million dollar fitness invention snapped up a deal from Lori Greiner.
Find out the product's background, how sales exploded after the show, and where to buy online.
The Ingenious Invention of Turning Dumbbells into Kettlebells
Kettlebells and dumbbells are staples for at-home workouts. But the Kettle Gryp, pitched on Shark Tank in 2021, combines both into one space-saving, budget-friendly product.
This simple but genius invention slapped onto a dumbbell instantly turns it into a kettlebell. Since appearing on Shark Tank, the company has rapidly grown to an estimated value of $3 million as of 2023.
Meet the Founders Behind This Innovative Fitness Invention
Co-founder Dan Sheppard hails from Missoula, Montana originally. He headed east after high school to earn a biology degree at college in Schenectady, New York.
Post-graduation, Dan ran his own business called Elite Concessions Inc. He later became president of the Pangolin Design Group.
Dan's best friend Andrew Thomas grew up in Locust Grove, Georgia. Andrew studied construction science and engineering at Clemson University.
Upon graduating, he joined the Marines and served as a helicopter pilot and flight instructor at Camp Pendleton in California.
Andrew received multiple awards and medals before retiring from service in 2018. Tragically, he passed away in late 2021 after a battle with cancer.
The Spark Behind the Multi-Million Dollar Idea
Fitness enthusiast Dan Sheppard first dreamed up the idea for the Kettle Gryp. He wanted a cheaper, simpler way to use kettlebells at home without sacrificing space for multiple pieces of equipment.
Dan sketched out an early design to transform standard dumbbells into kettlebells with an attachable grip accessory.
When he sent the sketch to Andrew, his friend immediately recognized the game-changing potential. Together, they perfected the prototype and manufactured the first Kettle Gryps in 2016.
The initial design fits dumbbells up to 55 pounds. Within four years, the startup racked up $3.6 million in lifetime sales.
Snagging a Shark Deal and Skyrocketing Growth
By 2021, the business was booming amid increased home workouts during the pandemic. Dan and Andrew entered the Tank seeking a strategic partner to expand their marketing reach. They requested $300,000 for 10% equity in the company.
The demonstration won over the Sharks, showing off the gadget's simplicity and effectiveness.
The co-founders also highlighted impressive sales numbers, including $680,000 in 2021 at the time of filming and a projected $1 million by year's end.
Kevin O'Leary made the first offer: $300,000 for 20% ownership. Mr. Wonderful already held equity in the home gym equipment company PRX Performance.
Lori Greiner stayed silent during the pitch but pounced with an offer similar to O'Leary's, requesting 15% equity in preferred shares. Dan and Andrew countered, and Lori sealed the deal at 15% ownership.
Rapid Growth Despite Tragedy
The Kettle Gryp episode aired in early 2022, shortly after Andrew's death in December 2021 following a brief cancer battle. The show paid touching tribute to the late Marine veteran and co-founder.
Dan continues leading Kettle Gryp as sole owner today. The company sells through major online retailers like Amazon and eBay as well as speciality fitness websites like Rogue Fitness.
Although no brick-and-mortar deals are in place yet, eCommerce sales continue powering rapid growth.
Despite holding a utility patent, knockoffs have flooded the market, with over a dozen copycats now available.
Still, the Kettle Gryp remains a top seller with over 8,000 Amazon reviews and a 4.5-star average rating.
With runaway online success cementing this hot fitness invention’s popularity, Kettle Gryp’s value now exceeds $3 million just a few years after its Shark Tank debut.
Frequently Asked Questions About the Kettle Gryp Fitness Sensation
Where can I buy the Kettle Gryp online?
The company sells the Kettle Gryp via Amazon, eBay, and the speciality fitness equipment retailer Rogue Fitness.
How much does the Kettle Gryp cost?
Prices typically range from $20-$35 depending on color and retailer.
What sizes does the Kettle Gryp come in?
The device is adjustable, and designed to fit most standard dumbbell handles up to 55 pounds.
Can I use the Kettle Gryp with adjustable dumbbells?
Yes, the gripper accommodates adjustable and fixed dumbbells from a wide variety of popular brands.
How durable is the Kettle Gryp?
The plastic grip and locking brackets withstand intense workouts with dumbbells up to 55 pounds. Thousands of positive customer reviews praise its quality and longevity.
Does Kettle Gryp offer any other fitness products?
No, the Kettle Gryp is currently their sole offering. The adjustable grip accessory is designed to work with your existing dumbbells rather than requiring you to buy dedicated kettlebells.
Is there a warranty for the Kettle Gryp?
Kettle Gryp provides a 30-day satisfaction guarantee. Defective units qualify for full refunds or exchanges during this window.
The Kettle Gryp embodies ingenious simplicity, providing a cost-effective way for home gymers to enjoy both dumbbell and kettlebell workouts.
Its versatility, quality construction, and effectiveness explain the product’s meteoric rise to a multi-million dollar valuation in just a few years.
Driven by online sales and word-of-mouth buzz, this fitness sensation continues going from strength to strength.
The Kettle Gryp’s runtime success pays tribute to co-founder Andrew Thomas’ vision while carrying his memory and entrepreneurial spirit forward.